Rhetoric, again

Repetition is one of the primary tools of rhetoric. Little children know this instinctively; when they learn a new word that they like, they repeat it gleefully. Repetition of sounds is the basis for rhyming poetry. Here are just a few of the many kinds of repetition used by the Greeks in their rhetorical studies.

 "Nevermore!"
Illustration by Édouard Manet for a French translation by Stéphane Mallarmé of Edgar Allan Poe's "The Raven"
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A good website you may look at is Repititon in rhetoric

Repetiton of sounds:
  • ALLITERATION is repetition of initial word sounds: silly Sara, Marilyn Monroe, Sylvester Stallone, Coca-Cola, American Airlines, Patek Philippe, and so on.
  • ASSONANCE is the repetition of vowel sounds (a,e,i,o,u,y) in adjacent or nearby words. Mad cat, go home, sweet dreams, General Electric, Toyota Camry, London Town. Sometimes the end sound is also repeated, making simple rhyme: hurry-scurry, fat cat, surround sound, fly high.
  • CONSONANCE is repetition of consonant sounds in adjacent or nearby words. better butter, little battle, jumpy chimp, Wonder Bread, Cadillac Escalade, and so on. 

Although these examples of repetition may sound silly, as if you'd never use them, in truth repetition is very common. Once you look for it, you'll be amazed that you never noticed it before.

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